Slot Machine positioning

Volumes have been written on this topic, and the controversy and disharmony about where the "hot" video slots are located in a casino are still taking place – over 60 yrs after slot machines were 1st added to the gaming floor in gambling houses.

The classic rule is that the more favourable slots were placed just inside the main door of the casino; so that potential gamblers walking by would be able to see real jackpot winners and be stimulated to come inside … play. Our feeling is that this is not so anymore.

Just about all of the large casinos today are enormous complexes and now you can’t see inside from the sidewalk, so there is no longer a reason to position the ‘loose’ one armed bandits near to any doorways.

Yet another classic rule is that loose slot games are positioned on the major aisles in the casinos, again so that more potential players could see winning jackpots and be energized to play. However, we find that this also isn’t a universal rule any more.

What casinos found over the years is that people walking down the busy aisles were frequently on the way to somewhere else. If they played one armed bandits at all, they would simply put in their loose change because they happened to be walking by. Win or lose, they would very often not stop to keep playing. And the very last thing a casino wants is for someone to win a jackpot by playing only a few coins and then not stay to put it all back in!

Nowadays, casinos are constantly changing their philosophy about where to place the loose slot machines.

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